IABC Breakfast Forum - Engaging Conventional and New Media Tools for Maximum Impact
The IABC Breakfast Forum held on May 29, 2008 was a panel discussion on the topic “Engaging Conventional and New Media Tools for Maximum Impact”. This is a follow through of the previous talk.
We have invited as our session panel member, Mr Wong Sai Wan, Deputy Executive Editor, Star Publications; Encik Sidek Kamiso, Head, External Communications, Corporate Affairs Division, Tenaga Nasional Berhad, and Mr Hieu Kau Sern from Starcom MediaVest Group. The panel was moderated by Encik Amir Mahmood Razak, Editor, Astro Awani.
The forum seeks to highlight the perspectives from the media, consultancy and corporations on how different tools – both conventional and new media – can be deployed for maximum impact in communications.